It has been organized in collaboration with CUCKOO, a well-known home appliance brand with a high growth rate in Malaysia. With the concept 'K-Fresh Journey of Taste,' this pop-up event plans to reach consumers in 15 countries worldwide and promote South Korea's seafood brand, K
This pop-up store is designed to introduce South Korean seafood products certified by the South Korean government as ' K The Ministry of Oceans and Fisheries and the KOREA FISHERIES ASSOCIATION will set up a booth adjacent to CUCKOO Cafe to promote K In partnership with HWC Coffee, a specialty coffee brand from Taiwan, they've created a relaxation space called CUCKOO Cafe. The CUCKOO Brand Gallery was established in Kuching, Malaysia, to strengthen relationships with local consumers and offers brand experiences and sales.
Ministry of Oceans and Fisheries, KOREA FISHERIES ASSOCIATION, and CUCKOO Collaborate to Introduce 'K-FISH' to Malaysia